DiscoverRisky Conversations with Jamie LeePromotion Playbook Series Part 4: "How do I price myself as a new coach?"
Promotion Playbook Series Part 4: "How do I price myself as a new coach?"

Promotion Playbook Series Part 4: "How do I price myself as a new coach?"

Update: 2025-10-01
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Welcome to Part 4 of The Promotion Playbook Series for Smart Women in Male-Dominated Industries.

In this episode, I walk an aspiring life coach through one of the toughest questions every new coach faces: “How do I price myself?”

We unpack the fears that come with putting a dollar value on your work, the difference between pricing yourself vs. pricing your services, and why your presence and coaching impact are priceless. You’ll also hear practical steps for building confidence and credibility as a new coach:

  • Why it’s okay (and even strategic) to start with free sessions
  • How to gradually move from free → paid → premium rates
  • Why testimonials and practice are your strongest assets
  • How mentors, allies, and your “tribe” help you grow into your value

Whether you’re a brand-new coach or simply navigating how to charge for your expertise, this episode offers both philosophical insight and practical pricing strategies you can apply today.

⭐ Tune in now to learn how to confidently put a price on your services — without feeling like you’re putting a price on yourself.

⭐ If this episode helped you, please leave a 5-star review — it helps other women find these free resources on leadership, negotiation, and confidence.

🌐 For free workshops, 100+ podcast episodes, and over 100 articles on leadership, negotiation, and confidence, visit JamieLeeCoach.com
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Promotion Playbook Series Part 4: "How do I price myself as a new coach?"

Promotion Playbook Series Part 4: "How do I price myself as a new coach?"

Jamie Lee